Drawing lots for 330-yen merchandise: Japan's «limited edition» habit
The Japanese chain variety store 3COINS has announced that the first wave of its Pokémon 30th anniversary collaboration goes on sale on 10 October, 62 items from 330 yen, with physical stores requiring an online lottery first. In the same week, film admission bonuses and Universal Studios Japan were also trending. Why «limited» is so addictive.